Unspoken, But Crucial To Your Online Success

Hey Guys,

In the beginning there was the marketer. There are certain truths you come to understand the more time you spend making money online – or trying to.

Witness the evolution of marketing online. Whether you are new to the net game or an experienced pro, there is one thing you will have in common if you are moving towards entrepreneurial success.

As you read this article you will realize what you have in common with all the other million dollar earners online, and what you’re missing that can take you from where you are to where you want to be.

So let’s get started shall we?

I will begin with a bullet point list and short explanation of the marketing necessities you want to have:

For starters, most established markets will already be using this by default:

- A Domain: something specific to what you want to promote like (ex.www.mysite.com)

- Hosting: a place to put your site, if you’re planning on making money – find a paid solution so you look like a credible business and you cut back on high traffic crashes.

- A website: your image your presence and your marketing message, don’t get pulled into the trap I see everywhere of trying to put too many choices on your website. Maximize on the effectiveness by only giving one purpose to a page. For example if you want to build a list - focus all your efforts and copy on that singular focus, if you want your site to sell a product, then only put that focus on your site. You’ll also need a good editing program, and an ftp software to get this up and moving.

- A merchant account: If you have something to sell, people will need a way to pay you. There are a ton of great providers out there, but there are a specific few that give your visitors the security to pull out a credit card with assurance.

- An Autoresponder: This is a real necessity if you want a business and not just a hobby. When you have a family to support this is a real no brainer. This is your email follow up service. You get a name added to your list and this is where they go. You will use this to stay in touch and build relationships with your customers and soon-to-be customers.

- A helpdesk: in the beginning when your business and sales are small you can handle all the little questions and emails yourself. One of the things that will keep a small business is small is thinking “I can do that myself” if you want to truly grow; you need to share the workload (petty tasks) and focus on what you truly want to do creatively for your business.

- Membership Site software: once you’re addicted to the internet marketing lifestyle, you will realize this oh-so-simple fact, it’s great to make a sale, but it’s even better to make a sale once and get paid for it every month. Continuity is king.

- Teleconferencing software: If you want an easy way to create and crank out high ticket products, audios and a transcript is an easy to make, high-value product.

Of course everything we’ve touched on so far only scratches the surface, but these are the necessities that not only get you started but will make you above average. Keep your eyes peeled for more articles that will take you from beginner to winner.

We’ll cover resources that will help you stay organized and expand your business to make you truly prosperous such as:

-PDF creators and converters
- Mind mapping software
- Site tools to make your business a set and forget it – money magnet
- Internet video and audio creating software
- And the how-to’s of outsourcing

Keep learning, and most important: be persistent – it will be a quality you share with the biggest money makers online today…

To get more information or download your own copy of the Resource Report for free visit:
http://www.the-resource-report.com/?newest_version=15776
Yours In Success,
Eric

What Highly Targeted Visitors Can Do For Your Business

-By Jim Edwards, John Rooney, and David Nevogt

© 2006 Jim Edwards, John Rooney, and David Nevogt
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Today's online marketplace is changing as we speak. The
"good old days" of placing a Simple advertisement on Google
or Yahoo and getting highly targeted visitors to your site
for a dime are ending.

The reality is that the internet, and especially the large
flagship sites, have become a huge portal for people
searching for free content - "lookers".

That's right - "lookers". People that will never buy your
product. Regardless of what kind of value you throw at them.


Know this - "lookers" can kill your business! Why would
you throw a large chunk of your advertising budget into a
channel that prides itself on everything being "Free". It
doesn't make any sense.

Why "lookers" exist, and what you can do about it.

"Lookers" exist, quite simply, because they have caught
onto the fact that unless you are offering to deliver a
product to their doorstep, they really don't have to pay
for the information you provide.

Why do they feel this way? Because if you don't give them
the information they are looking for, someone else will!
That is a fact of increasing competition, and of selling
information products on the internet. The hard truth is
that, it's only going to get worse. Sure these lookers,
may sign up for your newsletter. Why not, it's FREE.

But when it really comes down to selling your product, you
really have to do one of two things.

1. Completely Stand out from the crowd. You have to
offer a product so niched, and so different that the
prospect can't get the information anywhere else. Leave
them no choice but to purchase from you if they want the
information.

2. Realign your advertising budget to reach the people
the WILL buy your product or service.

Where do these prospects reside?

Where else? They reside on existing niched sites, and
here's your opportunity to make the really big bucks.

Just think about this for a minute. Imagine that you are
selling a book on how to coach little league baseball.
Where are your better prospects going to reside?

Option 1: Google and Yahoo - No way! Everyone and their
mother is posting their opinions on these sites about how
to coach little league baseball. Free content all over the
place.

Option 2: A Niched site such as
http://www.littleleague.org/ - Of course you have better
prospects on this site to buy your book. First, you are
riding on the reputation of probably the biggest little
league site on the internet. Plus, you've surrounded your
product with people that are most likely coaches, players,
or parents that want to be coaches.

The simple solution is to start advertising your product
on niched sites such as the above example. More likely than
not, it's not going to cost much more, but your overall
site profitability is going to soar.

=-=-=-=-=-=-=-=-=-=-=-

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