"Discover how to start or grow your successful Internet business and earn an extra $75,000...
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How to Sell High Priced Products Online and Offline

By Yanik Silver
www.SurefireMarketing.com

========================

During my presentation at my recent Underground Online
Marketing Seminar (www.UndergroundOnlineSeminar.com) -
I talked about my own "Underground" secrets. One of the
things I covered was how to sell super high-end products.

Personally, I've sold everything from $17 ebooks to
$14,500.00 "Apprentice Programs" and lots in-between. My
most recent high-end product is a $7,995/month program for
cosmetic surgeons.

I really love high priced products and you'll see why in a
moment...

First off, if you want to make $1M this year - then you'd
have to sell 20000 copies of my 'doohickey' at $50. Or it
could be 2000 copies at $500. Or better still 200 copies at
$5000.

It's a lot easier dealing with 200 customers than 20,000.
Think of all the customer service and infrastructure, etc.
Plus, as a general rule - the buyers of a high-priced
product or service are better buyers are easier to deal
with than someone who bought a $9.95 ebook and drives you
crazy.

The other thing is these customers pay more attention and
revere the information or product/service more. I've
attended $500 seminars and I've attended $10,000.00
seminars. Which one do you think I was paying more
attention to? So having higher priced products is actually
better for your customers because they are more committed.
Think about the last time you gave free advice to someone -
what happen? That's right. Nothing. But if you had made
them pay you for consulting - they would have taken it to
heart.

But there's still more on the economics side...

With a higher priced product that means you have more money
to advertise. If I'm going against someone selling a $19
ebook and I'm selling a $199 home study course in the same
market - who can spend more?

No contest, right?

My competitor can only go up to $19 (unless they've got a
back-end product) but I can actually spend up to $199. But
what else does that let me do? I can come into a
marketplace and suck up a big part of the resellers because
I can give more commissions. Hey, that's the name of the
game for many affiliates. I can give them $100 to promote
my product instead of the measly $10 my competitor might
give them.

And of course speaking of economics there's more money in
it for you. If you've got a high priced product there
should be a very high margin built in. If not, raise the
price. I'm serious most people are undercharging for what
they provide. My rule of thumb and one of my values I look
at it every morning in my planners says "I am rich by
enriching others 10x - 100x what they pay me in return".

That's a big deal for me. If you pay me $1000 for a product
- I want to make sure it delivers $10,000 in value for my
customers. I suggest you consider something similar. If
your product isn't good enough for you to raise your price
on it - make it better!

Here are just some of the high-end products you could sell
in the information marketing world (I've successfully sold
all of these and taught many of my students how to do the
same):

* Live events like workshops and seminars

* "Big" boxes of manuals, CDs, DVDs, CDroms, etc

* High end facilitated group masterminds

* eClasses

* "Done it for them" services

* Coaching

* Reprint rights and licenses and many more...

And don't think high-priced products can only sell if you
are selling 'how to make money' related products. I have
students and friends doing very well selling high priced
products to the fitness marketplace, the dating markets,
small niche obsessive-compulsive markets, self-help, career
marketplaces and many more.

Now a lot of people think selling high priced products are
a lot tougher than low-priced products. Not true. You
usually spend about the same effort trying to sell a high-
priced product as a lower priced product.

Now when selling a high-priced product most people make the
mistake of just trying to "1-step" it. That means sending
people off to a webpage or sending them a sales letter and
then nothing more. Only a small percentage will buy this
way. I prefer lead generating where I get people to "raise
their hands" and say "yeah I'm interested". This way I can
now afford to spend more to chase those prospects. And it's
not enough to just email them follow-ups. I prefer to have
a whole arsenal at my fingertips if needed like direct
mail, voice broadcast, telephone calls, postcards, etc.

If over-delivering on value - hold your breath and add an
extra zero to your price. You'll thank me for it! ;)


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including this
updated course for selling high-end products onine:
http://instantinternetprofits.com/?42559
==========================================================

Are You Carrying Buckets?

By Yanik Silver
www.SurefireMarketing.com

===================================

I let my personal trainer, Jeff, borrow a copy of "Rich
Dad Poor Dad" by Robert Kiyosaki. A few weeks later during
our workout session he blurts out, "You know what -- I'm
carrying buckets!"

"Huh?" I replied.

Jeff reminded me in the "Rich Dad" book Kiyosaki gives the
example of someone carrying buckets to supply a town with
a water and another person building a water pipe line to
carry the water. It took longer for the pipeline to be
built but once it was done - the money would continue to
come in with or without him.

What are you doing?

Sadly most people are carrying buckets. They are getting
paid based on the hours they work. Even if you are a
highly paid surgeon or attorney your income is still
limited by the hours you can work. Everybody has been
taught to think the harder you work the more money you
make. What if that's completely wrong? What if it's the
smarter the work, the more money you make?

Personally, I prefer to work once and get paid over and
over and over again. And there are lots of ways you can
create recurring revenue for yourself. It could be via
royalties from an invention, a song, or a book. It could
be from network marketing. It could be from real estate.
It could be dividends from investments. Or it could be
from a multitude of other ways aside from the typical
9-to-5 grind.

The majority of my income day-in and day-out is a direct
result of work I did 1, 2, 3...even 6+ years ago or more. For
instance, if you create an information product to sell
(like a report, ebook, software, video, etc) you only have
to do the work once of creating it and once to write the
sales letter.

Then if you set up some automatic promotion avenues like
an affiliate program or autoresponder messages - you can
continue to get paid for that product indefinitely. One of
biggest income streams is a product I created 5 years ago
and still makes me a nice six-figure income each year.

Frankly, I couldn't turn off my recurring revenue streams
right now if I tried. That's because much of what I've
created has fed on itself. One product refers people to
another. Our affiliate network (over 35,000) refer people
to our sites. Some of our sites cross-promote our other
sites, etc. etc.

When you keep working on activities that have recurring
value you'll create a momentum that's tough to stop. But
the truth is -- it IS hard work in the beginning. It's
like a rocket taking off in which it burns most of its
fuel on lift off.

You need to put in the hours and effort upfront and then
you can ease off the throttle. But if you don't put in the
extra effort upfront you'll never achieve lift off and get
that momentum you need.

The more you think about doing the work once and being
paid multiple times the more creative your mind will
become. Ask yourself the right questions and you'll get
the right answers.

In fact, even this article, if I'm lucky, will become a
recurring income producing activity. I wrote this material
once and the publicity from it will hopefully get a few
people to my websites and into my marketing funnel.

Now of course, I'm not saying that every activity I do
each day is highly leveraged because I still do some "dumb
stuff" like checking email or filling out tax forms. But
I'm working on outsourcing as much as I can and focusing
just on income producing activities (just like you
should).


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for "not carrying buckets" -
http://www.InstantInternetProfits.com/?42559
==========================================================

3 Overlooked Profit Opportunities on Your Site

By Yanik Silver
www.SurefireMarketing.com

========================

If you're already selling anything online this article is
going to show you how to add extra revenue you didn't even
know you had "hiding" in your site without getting any more
visitors.

* Overlooked Way #1 - An Upsell:

If you've been in marketing for any time you've probably
heard of "upsells" or "bumps". Car dealers are excellent at
using this technique. Once you have agreed to buy a car you
then go into the finance office. This finance guy is really
another place where they try to extract as much money as
possible from you; dealer financing, extended warranties,
rust coating, a low-jack security system, etc. These
additions will normally add as much, or more, profit to the
dealer as the original sale. These are upsells or cross-
sells.

Another great example is if you've ever called a late night
infomercial you will be given an upsell. They will offer
you a special deal on the third bottle of super grime
cleaner if you buy 2 bottles. These upsells usually end up
bringing more profit than the original item people intended
to purchase.

Why not do the same online?

This little "magic trick" can instantly increase your
profits 20-66% even without getting any additional business
or website visitors. It works great because your prospect
is all hot and heavy and ready to buy. They've got their
credit card in their hand and they've already made the
commitment. (If you read Robert Cialdini's book "Influence:
The Psychology of Persuasion" you'll see commitment and
consistency is a key psychological trigger.)

There are a couple ways I've successfully used upsells on
my sites:

First you can use an "intermediary" page. Once prospects
click on the order buttons they're taken to a new page (and
not the order form). This page tells people about a special
offer that is for today only and that they can get a
'deluxe' or 'gold' version of the package for X dollars
more. You can make the upsell a big dollar amount or a
small insignificant little 'bump'. I do this on
www.Instantsalesletters.com and my numbers have been quite
good using this technique - as high as 68% some days. So think
about my additional profit margins just by inserting this
one extra page. Awesome!

Another way of doing this is by "recommending" a product.
Anytime you buy something from Amazon - that's exactly what
they do. Up comes a page that "Customers who bought __ also
bought__" and then they have a slew of products.

Next, you can also have the upsell right on the Order page.
I've even used something as simple as putting a check box
on my order form on www.InstantInternetProfits.com. It could
be that simple. On this we get a 25% upsell rate. Take a look
at what appears at the bottom after the customer has
already filled out their info to buy the course

You have to play fair and let people get the original price
and package you offered but there's no reason you shouldn't
add a complimentary upsell immediately. The upsell is one
of the easiest (and most profitable) techniques you can
start implementing tomorrow. This is like the "would you
like fries" strategy. Unless you're offering "fries" you're
missing out on tons and tons of profit. You simply need to
come up with a couple more compelling bonuses, packages or
up-sells that people will get for the upgrade.

* Overlooked Way #2 - Thank You Pages:

After upsells, I'd say 'thank you' pages are one of the
most overlooked profit hot-spots. Once again, there are
several ways I've used this technique. First of all,
anytime somebody buys a product from you online - they are
taken to some kind of thank you page. Most people will
simply put "Thank you for your order" and that's it. They
leave the customer with their credit card in their hands to
go off to some other website and give them money. Why not
give people a special deal on the thank you page or at
least give them links to your other products or other
people's products that you make an affiliate commission on?

Now if it's a digital product - then they need to get their
download but you can also put some recommended resources
right on the download page. At the bottom of the digital
download page for www.PublicDomainRiches.com we have a
recommendation for the new Public Domain Gold Mine(tm)
package.

Those aren't the only thank you pages. Many people totally
forget about the 'thank you' pages that come up after
someone signs up for your list. Now where you want to send
them will depend on where they are in the sales process -
but you can have a list of recommended resources that comes
up AFTER people subscribe to your email list. Why not? If
that's the last action you were expecting - you should look
for ways to profit from this.

* Overlooked Way #3 - Thank You Emails/Confirmations:

Don't forget the initial email confirmation you send back
to your customers. Last technique we talked about making
offers on the thank you page but your 'thank you' email is
one of the most read emails. In addition to the 'typical'
stuff you should include like customer service information,
who will bill their credit card, etc why not add a simple
P.S. to the bottom of the email like I do offering
additional resources (or even a special deal just for
customers).

I guarantee just putting these 3 easy overlooked ways to
work on your site will help squeeze out even more profits
for you & without adding a single visitor. Give it a try.


(c) Surefire Marketing, Inc.

==========================================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource - http://www.ultimatecopywritingworkshop.com/?42559
==========================================================