What Highly Targeted Visitors Can Do For Your Business

-By Jim Edwards, John Rooney, and David Nevogt

© 2006 Jim Edwards, John Rooney, and David Nevogt
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Today's online marketplace is changing as we speak. The
"good old days" of placing a Simple advertisement on Google
or Yahoo and getting highly targeted visitors to your site
for a dime are ending.

The reality is that the internet, and especially the large
flagship sites, have become a huge portal for people
searching for free content - "lookers".

That's right - "lookers". People that will never buy your
product. Regardless of what kind of value you throw at them.


Know this - "lookers" can kill your business! Why would
you throw a large chunk of your advertising budget into a
channel that prides itself on everything being "Free". It
doesn't make any sense.

Why "lookers" exist, and what you can do about it.

"Lookers" exist, quite simply, because they have caught
onto the fact that unless you are offering to deliver a
product to their doorstep, they really don't have to pay
for the information you provide.

Why do they feel this way? Because if you don't give them
the information they are looking for, someone else will!
That is a fact of increasing competition, and of selling
information products on the internet. The hard truth is
that, it's only going to get worse. Sure these lookers,
may sign up for your newsletter. Why not, it's FREE.

But when it really comes down to selling your product, you
really have to do one of two things.

1. Completely Stand out from the crowd. You have to
offer a product so niched, and so different that the
prospect can't get the information anywhere else. Leave
them no choice but to purchase from you if they want the
information.

2. Realign your advertising budget to reach the people
the WILL buy your product or service.

Where do these prospects reside?

Where else? They reside on existing niched sites, and
here's your opportunity to make the really big bucks.

Just think about this for a minute. Imagine that you are
selling a book on how to coach little league baseball.
Where are your better prospects going to reside?

Option 1: Google and Yahoo - No way! Everyone and their
mother is posting their opinions on these sites about how
to coach little league baseball. Free content all over the
place.

Option 2: A Niched site such as
http://www.littleleague.org/ - Of course you have better
prospects on this site to buy your book. First, you are
riding on the reputation of probably the biggest little
league site on the internet. Plus, you've surrounded your
product with people that are most likely coaches, players,
or parents that want to be coaches.

The simple solution is to start advertising your product
on niched sites such as the above example. More likely than
not, it's not going to cost much more, but your overall
site profitability is going to soar.

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The One Action You Can Take That Instantly Increases Your Website Sales

By David Garfinkel
© David Garfinkel- All Rights Reserved
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If you're getting traffic to your website but few people are
buying, you're like a lot of people I know. You may have a
good product (or service) and a good price. You just don't
have the sales you feel you ought to have.

One action you can take that can produce astounding results
in short order is to change the headline at the top of the
page - or, if you don't have a headline, put one up there!

My friend and co-author Jim Edwards did exactly that on a
promotion that was going south and his conversion rate
jumped up 500% in a matter of minutes!

But if you change (or add) a headline, it has to be the
right kind. This article will give you some important
guidelines that will help you choose a headline that acts
like a booster-rocket to your sales.

First, let's define terms. What is a headline, anyway?

A headline is the first set of words that your prospect sees
on any piece of copy you write. It's just like the
headlines you see in a newspaper.

Here are five typical newspaper headlines. (But… a warning.
The first four are NOT the kind you want on your website):

1. Economy Improves As Unemployment Drops, Consumer Spending
Swells

2. Ninth-Inning Grand Slam Saves The Day

3. Flu Vaccine Shortage Worries Health Officials

4. Spring Rains Flood Farmlands

5. New Computer Chip Promises Better Video On Handheld
Computers

While all these headlines would work well to sell newspapers
and get readers interested in reading the news stories that
follow, only last one would work in marketing, 99% of the
time.

Why? Because most newspaper-style headlines merely sell the
reader on reading the story, but they aren't designed to
create interest in, and desire for, a product or service
that you'd be telling the prospect about.

However, the last headline in the list…

New Computer Chip Promises Better Video On Handheld
Computers

… has a characteristic that could make it work just as well
for an ad as for a news story. It's this: The headline
conveys a benefit ("Better Video on Handheld Computers") of
a product ("New Computer Chip"), and this not only creates
interest in the product. It also creates a desire for that
product - if, that is, you're the kind of person (like me)
who likes video on your computers.

In short, a headline not only needs to capture attention and
keep your prospect reading. It also needs to set the tone
for what the prospect is about to read - and, to create a
mood in the prospect that will begin to make him or her
receptive to taking the action you will eventually invite
him or her to take in your sales copy.

That action might be to buy what you are selling. It could
be just to request more information. Or, it might be to
request an application form, which would lead to the next
step of the sales process.

Whatever action it is you desire your prospect to take, your
headline has an important job to do: prepare the prospect
emotionally for the invitation you are soon about to make.

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David Garfinkel is author of "Advertising Headline Templates
That Make You Rich," a powerful resource that makes writing
highly profitable headlines easier than anything else. Many
top marketers privately consider this ebook their secret
weapon. To find out more, go to http://hop.clickbank.net/?richidiot/nicheadsec